Reporting to chief creative officer Farrokh Madon, Loke has more than a decade's experience in advertising and design at agencies including Leo Burnett Singapore, Saatchi & Saatchi Singapore, Ogilvy & Mather Singapore and Mother London.
He was most recently with Ogilvy & Mather as head of art. His appointment follows the departure of senior art director Somjai Satjatham for Whybin Singapore.
In 2003, Loke was named as the best new art director at the Creative Circle Awards and ranked among the Top 10 Young Guns in the world the following year. He has since also won accolades for his work at major award shows including Cannes, D&AD, One Show, Clios, Communication Arts and Asian Advertising Awards (Spikes).
“He possesses a strong conceptual ability and impeccable art direction skills,” Madon commented on the appointment.
Over 10 years in the business, Loke has worked across brands including McDonald’s, Samsung, Procter and Gamble, GSK, Coke and Diageo, at both global and regional level. Local brands under his remit in the past include the Health Promotion Board, Raffles City, The Economist, ESPN, Nippon Paint and Borneo Motors.