Gabey Goh
Dec 8, 2015

Y&R Indonesia boosts shopper offering with Labstore launch

SINGAPORE - Y&R Group Indonesia has launched Labstore, the agency’s global retail and shopper marketing network, which now extends across five markets in Asia Pacific including Singapore, the Philippines, Thailand and Australia.

Matthew Collier
Matthew Collier

Labstore’s launch in Indonesia comes after the agency was appointed to shopper duties for Danone brands AQUA, Mizone and VIT.

In a statement, Y&R Indonesia Group CEO Matthew Collier said the launch has been a major priority for the agency this year.

“With Y&R handling Danone’s TTL (through the line) business, VML handling digital and now Labstore handling shopper, we’re truly living our philosophy of ‘great alone, better together’,” he said. “This multi-channel integrated response will help bring our creative concepts closer to Danone’s consumers.”

Marjorie Garrovillo, VP marketing at Danone Waters, said in a statement provided by Y&R that given the potential seen from shopper and retail marketing, the brand was on the lookout for “the right agency partner”.

“And given our successful ongoing relationship with Y&R and VML, having displayed a strong understanding of our brands, Labstore proved the right choice for seamless integration across agency competencies,” she added.

Effective 1 November, the Labstore Indonesia team also reports to the network’s Southeast Asia headquarters in Singapore, led by Peter Miller.

“Compared to the US and UK, shopper marketing is still an emerging field in Asia,” said Miller. “Y&R and VML clients have been quick to embrace the concept, and the imperative to meet shoppers’ needs, accelerating Labstore’s rapid roll-out across Southeast Asia—from Philippines and Thailand last year, to Singapore and Indonesia in 2015.”

 

Related Articles

Just Published

7 hours ago

40 Under 40 2022: Mo Moubayed, Veridooh

He entered the media industry and founded Veridooh to revolutionise out-of-home advertising, advocating for it to be more people-, data- and environment-centric.

8 hours ago

Move and win roundup: Week of January 30, 2023

Kickstart your week with news of people moves from Ogilvy Indonesia, Grab, Kantar, SevenRooms and more, in our weekly roundup.

9 hours ago

ChatGPT in advertising: Will clients pay the same ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

20 hours ago

Global CCO Alex Lopez to leave McCann as Harjot ...

Changes announced by Daryl Lee.