Set to launch in January 2009, the new channel will largely include reality shows combined with a dynamic mix of music programmes, local teen dramas and educational documentaries.
Glen Felgate, the general manager of CTN and now of MYTV in Cambodia, said: "MYTV will cater to a demand for new programming from youth as well as advertisers trying to reach that particular market."
Media support for the reality programmes will involve a dedicated website and mobile phone activity.
Cambodia currently has seven free-to-air channels.
Brand Solutions, which handles advertising for CTN, will be handling the creative for MYTV.
Glen Felgate, the general manager of CTN and now of MYTV in Cambodia, said: "MYTV will cater to a demand for new programming from youth as well as advertisers trying to reach that particular market."
Media support for the reality programmes will involve a dedicated website and mobile phone activity.
Cambodia currently has seven free-to-air channels.
Brand Solutions, which handles advertising for CTN, will be handling the creative for MYTV.
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