Benjamin Li
Jun 1, 2011

wwwins Isobar scoops Xian Janssen OTC's digital in China

SHANGHAI - Wwwins Isobar has become the first digital agency-of-record in China for Johnson & Johnson subsidiary Xian Janssen Pharmaceutical, after a three-way pitch in February against Tribal DDB and Neo Ogilvy.

wwwins Isobar scoops Xian Janssen OTC's digital in China
wwwins Isobar scoops Xian Janssen OTC's digital in China

Xian Janssen’s digital duties were previously handled by a couple of offline advertising and media companies.

The agency will now be responsible for handling the digital services of all of Xian Janssen Pharmaceutical's over-the-counter products, including strategy and planning, creative, media planning and buying. 

The activity will span across all digital channels, including web, mobile and social; and the agency will be co-working with all the offline and brand agencies of Xian Janssen to drive digital innovations.

“We are delighted to begin our partnership with Xian Janssen and to be working with their market leading brands,” said Alvin Huang, managing director of Wwwins Isobar Beijing. “We look forward to bringing our unique understanding of the changing consumer landscape, and delivering across the full power of bought, owned and earned media.”

Source:
Campaign China

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