Staff Reporters
Mar 12, 2012

Wunderman wins Robomaid Australia

SYDNEY - Wunderman has been appointed as agency of record for Robomaid Australia, which markets a line of self-sufficient vacuum cleaners.

Wunderman wins Robomaid Australia

The company has retained Wunderman, without a pitch, as strategic partner for all of its advertising and marketing, including data and analytics.

Robomaid will be looking to Wunderman to help expand its business, according to Emma Hodge, sales and marketing manager of Robomaid Australia. "Our engagement with them so far has been impressive, and their ability to cater to a fast-moving industry is perfect for our needs,” she said.
 
The agency plans to help the brand move from challenger status to that of leader with the use of smarter analytical marketing, said Jo Lloyd, Managing Director of Wunderman. “We’re delighted to partner with such an innovative, results-driven brand," Lloyd added.
Source:
Campaign Asia

Related Articles

Just Published

1 day ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

1 day ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

1 day ago

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

1 day ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.