“It quickly became apparent that promotions have become an intrinsic part of the digital landscape and can have significant impact on customer relationship management and loyalty programmes. We are finding that clients are keen to explore promotional opportunities outside of their traditional channels,” said Jo Lloyd, managing director of Wunderman.
Chris Yeo will lead the new Wunderman team, alongside Christine Watts and Arianne Flintoff.
“We will look at how other Wunderman clients...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events