The Economist launches “World in Figures” application on iPhone and iPod
HONG KONG – The Economist has launched its “World in Figures” application on iPhone and iPod, based on The Economist’s print publication of the same name.
Choose Campaign site
CASE STUDY: Malaysian mothers flaunt their ‘bump’
KUALA LUMPUR - Friso is using Facebook in a unique digital campaign to engage the attention of mothers in Malaysia.
Digital moves this week from Google, Groupon, The Economist and more
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
‘LUX Fantastical Manor’ attracts gamers on Farmville Chinese
SINGAPORE – Unilever’s LUX brand has made its first foray into the world of social gaming through a tie-in with Farmville Chinese creating a limited-edition event called, ‘LUX Fantastical Manor.’
Cathay Pacific, HSBC and Ocean Park are Yahoo Hong Kong’s most emotive brands
HONG KONG – Yesterday Cathay Pacific, HSBC and Ocean Park were voted Hong Kong’s most emotionally appealing brands at the 9th Yahoo Emotive Brand Awards.
Spikes Asia 2011 announces first two awards juries
ASIA-PACIFIC - Spikes Asia, the annual awards and festival for creative excellence in advertising and communications across Asia-Pacific, has announced the first two of this year’s eight juries – Flim, Print, Outdoor & Radio, and Direct and Promo & Activation.
Starcom MediaVest builds on Wrigley's branded content partnership
BEIJING - LiquidThread, Starcom MediaVest Group’s business unit for branded entertainment, has extended its partnership with Wrigley for another Doublemint branded entertainment initiative, following a gameshow collaboration which premiered earlier this year on Jiangsu Satellite TV.
BreadTalk appoints Webpuppies as exclusive digital agency
SINGAPORE - BreadTalk Singapore has appointed Webpuppies as its exclusive digital marketing and management partner.
Burson-Marsteller China opens operation in Shenzhen
SHENZEN – Burson-Marsteller China has announced the opening of a new office in Shenzhen. It which will be led by Kelly Yang, who previously directed in Burson-Marsteller China’s Guangzhou operation.
Creative director Ong Kien Hoe joins TBWA Shanghai
SHANGHAI - Ong Kien Hoe is set to join TBWA Shanghai as group creative director in the first week of August.
Euro RSCG joins Card Alliance to develop integrated brand strategy
Sinapore, 27 July 2011 – Card Alliance Pte Ltd has elected Euro RSCG Singapore as the agency of the record for their EPINS brand following a competitive pitch.
Parrots 'speak up' for animal protection in China
The Huaxia Animal Protection Foundation joins DDB China Group to raise awareness of animal protection in China.
Ted Lim resigns after two decades with Naga DDB
MALAYSIA - Executive creative director of Naga DDB Ted Lim has decided to leave after working 20 years with the advertising agency.
Leo Burnett Melbourne takes on Warrnambool Cheese and Butter creative duties
MELBOURNE - Australian milk processor Warrnambool Cheese and Butter (WCB) has appointed Leo Burnett Melbourne as its lead strategic and creative agency.
Subaru Australia introduces new website
SYDNEY - After several months of upgrading work, Subaru Australia, together with Isobar, has launched a new website and digital platform.
PropertyGuru buys Thai website DDProperty.com
BANGKOK - Online property portal group PropertyGuru has added to its portfolio of websites with the purchase, of Thailand-based DDProperty.com.
CASE STUDY: Orbis appeals to the conscience of Hong Kongers
Orbis, a leading international charity for treatment of the blind, needed to bring about a change in people's attitudes to charity in Hong Kong.
DEK assigns Grayling to oversee global communications initiatives
LONDON - DEK has appointed Grayling to manage its corporate profile globally, with particular focus to be given to Europe and Asia.
Zenon Kohler joins Cutting Edge Brisbane
BRISBANE – Cutting Edge Brisbane has announced well-known local creative, Zenon Kohler, has joined its team as art director.
Discovery Networks Asia-Pacific expands partnership with J:COM
TOKYO - Discovery Networks Asia-Pacific has announced that it will start delivering 3D programmes in Japan from 1 August.
Wunderman launches new promo division
SYDNEY - Wunderman has opened a specialist promotions division to expend the growing opportunities in the promotional digital space.
Rovio and Madhouse partner to drive mobile marketing in China
SHANGHAI – Rovio, creator of the mobile game Angry Birds, has announced a partnership with the mobile advertising network, Madhouse, in China.