The contract covers all brands under the BreadTalk umbrella, including ToastBox, Food Republic, The Icing Room and more. It has a year-long strategy campaign to develop dedicated web presences for each brand. The Icing Room's website was launched earlier this year, and a new www.breadtalk.com.sg website will be launched this month. There are continuing plans for Webpuppies to introduce new websites for other remaining brands throughout the rest of 2011.
Along with these projects, Webpuppies is also working to build up BreadTalk's social media presence on Facebook. So far, more than 10 Facebook-related campaigns across the different brands have been deployed this year, covering “Like” campaigns, creative contests and Flash games.
BreadTalk’s corporate and international online presences have also consulted Webpuppies on their restructuring, to create frameworks that can support their strategies for global expansion and franchising.
A new corporate parent website, and new franchise-related web collaterals, are planned for late 2011.
