Gideon Spanier
Dec 11, 2018

WPP to be 'creative transformation company' as strategy review focuses on growth

Mark Read will focus on communications, experience, commerce and technology.

New chief executive Mark Read has unveiled plans to simplify WPP by focusing on four areas communications, experience, commerce and technology.

Read described his plan as a strategy for growth as he reported that like-for-like net sales were set to fall 0.5% this year the second year in a row of decline.

There was no explicit mention of the job losses analysts have predicted in the company’s strategic review, but Reuters and...

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