Mark Read on rebooting creative agencies and hiring new talent.
The CEO of the world’s largest marketing services holding company and CCO of the world’s largest pharmacy unpick one of last year’s biggest pitches.
In a wide-ranging interview at Spikes Asia X Campaign, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell.
Register now for the live and on-demand event taking place February 22 through 25.
There will be £600 million in savings from new ways of working, says network's CEO Mark Read.
Stock price underwent a temporary bounce as investors considered the move a vote of confidence.
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