A chart-led look at Meta, Microsoft, Alphabet and Amazon's $650 billion commitment to AI and what that scale means for advertisers, cloud growth and future revenue models.
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Lunar New Year campaigns worth watching in 2026
A round-up of work that avoided tired tropes and opted for thoughtful storytelling.
Adland faces calls to tackle scam ads as Meta admits they ‘might be 3-4% of revenues’
Consumers say role of platforms is key as distrust grows over suspicious ads.
Moves & Wins: The week in people and business
Sandpiper Group, Amplify, Gong Cha, and more, in our weekly collection of people moves and account news.
Principal Media: Can agencies stay objective while selling inventory?
SOUNDING BOARD: As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.
Adidas' Lunar New Year film lets football speak for itself
In China's crowded market of 289 million fans and no shortage of noise, Adidas simply laces up and gets on with the work.
Innocean renews global media mandate with Havas
Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.
The LLM ad wars have begun and Google isn’t blinking
ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.
Welcome to the new Campaign Asia-Pacific
A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.
Japan: the art of making things too well
Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?
Campaign Asia-Pacific launches Media Awards for 2026
Open to agencies, media owners, platforms, technology companies and brand organisations operating across APAC.
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Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
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Labubu, the art toy craze and why grown-ups can’t get enough
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The Work
Apple’s 2026 Lunar New Year film
Appleās ninth Shot on iPhone Lunar New Year film is a gentle story of routine, companionship and return.
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THE GLOBAL VIEW
Why the Super Bowl’s best ads don’t feel like ads anymore
The Big Game is no longer the idea — it’s the amplifier.
Dove’s Super Bowl LX spot is ‘for the girls’
Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives.
Sabrina Carpenter builds the ideal boyfriend out of Pringles for Super Bowl LX
The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility—and an increasingly gender-diverse NFL audience.
Toyota taps Kylie Kelce, Eli Manning for Pro Bowl encore game with flag football youth
The NFL’s official automotive partner celebrated National Girls and Women in Sports Day with a star-studded flag football game and $80,000 grant.
Check out a pair of pharma ads featured in Super Bowl LX’s program
Sun Pharma and Soleno Therapeutics are running print ads in Super Bowl LX’s programme.
Bad Bunny arrives at Super Bowl LX early for Apple Music pre-Halftime Show event
Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.
Anthropic’s Super Bowl debut hilariously touts Claude’s ad-free AI
As OpenAI brings ads to ChatGPT, its popular competitor brings two cheeky spots from Mother to the Big Game, quashing any notion it will do the same.
Publicis scales Working With Cancer initiative to support 40 million workers
Sadoun speaks to Campaign about survivors’ loss of confidence after a diagnosis and Publicis Groupe's 'most important' work.
Arthur Sadoun on Publicis’ growth, sector woes and why neglecting talent is ‘kiss of death’
CEO talks to Campaign after increasing revenue and margin.
Lloyds chief marketer: Scrapping agency models, AI experiments and banks promoting a 'better future'
Suresh Balaji talks tech experiments and details how he is ripping up the rule book when it comes to agency partnerships.