mark read

Jun 16, 2022

Mark Read: The best ideas don't answer just one problem, but many

Creative thinking can and should have a wider impact beyond advertising, but can only do that if the industry works harder to attract a more diverse workforce, according to the chief executive of WPP. This is the latest in our exclusive series of essays by global agency chiefs ahead of Cannes Lions.

May 5, 2022

WPP’s Mark Read on MediaCom merger, pitch pipeline and halving Cannes attendance

CEO talks to Campaign after upgrading growth forecast.

Feb 27, 2022

WPP's Mark Read on why Coca-Cola, Google and Unilever are pivotal to the network's future

He talks to Campaign after "very strong" 2021 results and reflects on growing spend in digital marketing, media, ecommerce, data and technology.

Feb 24, 2022

WPP smashes bonus targets with big staff payout after 'outstanding' year

Growth in organic revenue of 12.1% puts it near top of the peer group

Nov 3, 2021

Mark Read on proving WPP doubters ‘wrong’

The CEO, who says Q3 results showed the resilience of the agency sector, talks to Campaign about battling Publicis to be the biggest agency group.