Using fewer freelancers has improved margin and saved nearly $133 million.
EXCLUSIVE: Mark Read details the thinking behind the move, including what role AI may have played.
Some senior figures from the marcomms sector have been recognised in UK King Charles' New Year Honours list.
Mark Read: We haven’t been slow to simplify WPP, we’re dealing with Sorrell’s ‘30 years of inactivity’
WPP's CEO talks to Campaign after Q3 revenue decline.
WPP has been 'moving the ball forward,' despite 'extremely disappointing' share price, top US fund manager says in an interview with Campaign.
Agency group, which used to be the world's biggest, faces pressure on multiple fronts.
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