Tracey Furniss
May 20, 2009

WPP forms central team for global LG PR brief

SEOUL - LG has handed its global PR account to WPP, which is forming a specialised team, LG-One, to handle the US$2 million account.

LG is giving WPP the flexibility to cherry-pick the team from any of its agencies, which include Hill Knowlton and Burson-Marsteller, though Ogilvy PR will take the lead role. 

A source close to the client said that if the team had to be scaled back due to the recession, the individuals could return to their original agencies.

“This approach only avoids conflict of interest with LG’s direct competitors worldwide,” he...

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