WPP AUNZ’s Sydney-based digital marketing and media consultancy, Switched On, is to merge with the Australian arm of digital creative agency AKQA.
The combined unit will have a headcount of 300 staff with expertise in digital consulting, performance media, creative strategy, CX, communications planning and CRM, technology and engineering, data, commerce, innovation and social and influencer marketing.
Switched On will continue to be led by managing director Chris...
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