Jessica Goodfellow
Jul 8, 2019

WPP AUNZ’s Switched On to merge with AKQA

Switched On and AKQA are joining forces to offer a "unified proposition" that delivers on both long-term brand building and short-term performance

Chris Hitchcock (L),  Brian Vella (R)

WPP AUNZ’s Sydney-based digital marketing and media consultancy, Switched On, is to merge with the Australian arm of digital creative agency AKQA.

The combined unit will have a headcount of 300 staff with expertise in digital consulting, performance media, creative strategy, CX, communications planning and CRM, technology and engineering, data, commerce, innovation and social and influencer marketing.

Switched On will continue to be led by managing director Chris...

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