Jessica Goodfellow
Jul 8, 2019

WPP AUNZ’s Switched On to merge with AKQA

Switched On and AKQA are joining forces to offer a "unified proposition" that delivers on both long-term brand building and short-term performance

Chris Hitchcock (L),  Brian Vella (R)

WPP AUNZ’s Sydney-based digital marketing and media consultancy, Switched On, is to merge with the Australian arm of digital creative agency AKQA.

The combined unit will have a headcount of 300 staff with expertise in digital consulting, performance media, creative strategy, CX, communications planning and CRM, technology and engineering, data, commerce, innovation and social and influencer marketing.

Switched On will continue to be led by managing director Chris...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
WPP shares crash on Q4 'deterioration' in North America, UK
Premium
12 hours ago

WPP shares crash on Q4 'deterioration' in North ...

Stock price plunges 16% on London Stock Exchange Thursday morning.

Premium
Public breakup ad turns out to be another Circles.Life stunt
Premium
17 hours ago

Public breakup ad turns out to be another Circles.Li...

The Daily Mail excitedly jumped on the breakup letter by a heartbroken Charlotte, who, it transpires, is a fictional character invented by Circles.Life. Well played.

Premium
What does China’s luxury market look like in 2020?
Premium
17 hours ago

What does China’s luxury market look like in 2020?

TOP OF THE CHARTS: Economic and political instability in Hong Kong and mainland China are likely to put a dent on luxury spend.

Premium
Publicis Groupe appoints new CEOs in Japan and Korea
Premium
17 hours ago

Publicis Groupe appoints new CEOs in Japan and Korea

Gareth Mulryan relocates from Singapore to Japan while Nicole Roe is promoted in Korea.