Staff Reporters
Aug 18, 2020

Women to Watch 2020: Min Sharon Liu, Clearwater Communications

Min Sharon Liu’s boutique events agency has an impressive roster of major global clients and provides pro-bono support to those in need.

Women to Watch 2020: Min Sharon Liu, Clearwater Communications
SEE ALL OF THE 2020 WOMEN TO WATCH
Exceptional female talent from the APAC marcomms industry 

Min Sharon Liu

Founder and managing director
Clearwater Communications
Hong Kong

Event marketing veteran Min Sharon Liu has nurtured her own agency to punch well above its weight. Liu, who spent seven years working for experiential agencies MCI Hong Kong and Imagination, launched Hong Kong-based Clearwater Communications in 2014. The independent firm expanded into Singapore in 2018 and doubled the size of its Singapore business in 2019 with projects including Marina Bay Sands 10th Anniversary Gala Dinner, DHL AsiaCup, Aston Martin Grand Prix activations, the GroupM Leadership Summit, Lazada events and more.

Under Liu’s leadership Clearwater Communications claims a 90% client retention rate and has achieved an 80% conversion rate for new business pitches worth around US$5.85 million. Clients say Liu “challenges the events status quo” with innovative concepts and smart ideas, making it valuable for attendees, effective in business outcomes and a smooth delivery experience for clients. 

She has also made “outstanding contributions” in mentoring and nurturing young event talent, according to those who work with her. She guest lectures at The Hong Kong Polytechnic University and provides internships to undergraduates. Liu has also provided pro-bono support for charities that help underprivileged women and children, including organising an event for Mother’s Choice and providing marketing and communications support to HELP Hong Kong to aid in fundraising efforts. Liu is an advocate of diversity and female inclusion, and has created a flexible environment for working mothers.

SEE ALL OF THE 2020 WOMEN TO WATCH
Exceptional female talent from the APAC marcomms industry 

 

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.