Staff Reporters
Aug 18, 2020

Women to Watch 2020: Enita Budiyanti, Dentsu MainAd

Budiyanti is credited with leading a transformation that turned Dentsu MainAd from a small creative agency to a fully integrated offering while also devoting time to pro bono projects and a children’s programme.

Women to Watch 2020: Enita Budiyanti, Dentsu MainAd
Exceptional female talent from the APAC marcomms industry 

Enita Budiyanti

Chief operating officer
Dentsu MainAd

Enita Budiyanti put strategic planning centre stage to drive a transformation at Dentsu MainAd, where she took over as COO in 2018. Once a small and traditional creative shop, the business is now better described as an agile, fully integrated (creative, digital and media) agency that’s powered by bespoke client solutions. From playing a backstage role, the strategic-planning team is now a driving force. Consultancy on brand and marketing communication has become a key strength, gaining client trust and driving interest in additional services.

Budiyanti’s career has seen her rise steadily from an account executive role, through the planning ranks to her current operational-leadership position, with stops at Lowe, Saatchi & Saatchi and TBWA along the way. Clients refer to her as a true partner in translating business challenges into strategic creative solutions—one who doesn’t hesitate to challenge clients in a positive way and with the ideals of the brand firmly in mind. 

Noted as a “visionary” when it comes to talent, Budiyanti has a reputation for recognising and nurturing the potential in people. She also encourages her team members to follow her lead in devoting time to pro bono projects. For example, she and her team have supported a Ronald McDonald House and raised awareness about the importance of immunisation.

When Covid-19 struck, Budiyanti and her team pulled in a representative of Indofood, the CEO of DAN Indonesia Maya Watono, and two other agencies to drive a campaign that educated the public on the need for mask-wearing and social distancing. The campaign received free TV airtime and support from various celebrities, public figures and KOLs.

Budiyanti also runs a programme that invites kids to enjoy yoga in exchange for ‘pre-loved’ books and toys that are then given to more needy kids. While at TBWA, her programme for women’s empowerment received global acknowledgement within the network.

Exceptional female talent from the APAC marcomms industry 


Related Articles

Just Published

51 minutes ago

AAMS announces new leadership and members

The association names a new president, and will debut a Pitch Best Practice guide to shift mindsets on pitching.

4 hours ago

Creatives reflect on legend Dan Wieden’s influence

Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old.

5 hours ago

Will Gen Z break up with your luxury brand?

Half of the existing luxury brands today likely won’t survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z.

12 hours ago

Aline Santos named chair of judges for Campaign ...

Entries for the awards are now open.