Too many big organisations persist in labouring under certain delusions, said Bonin Bough, EVP of global media and consumer engagement at Mondelez International, during a fiery keynote session towards the end of the day. Top of the list is the notion that people still want to work for a company.
“It’s not about where you go to work anymore, it’s about...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events