Emily Tan
Feb 24, 2015

Winning back the lost generation: Media360Summit

Mondelez’s Bonin Bough explained why big business fails to attract the most creative talent.

Self-deception: Marketing companies are not helping themselves by pretending their top talent does not exist. Instead, they should be celebrating that talent to attract more of the same.

See all coverage of the 2015 Media360 Summit

Too many big organisations persist in labouring under certain delusions, said Bonin Bough, EVP of global media and consumer engagement at Mondelez International, during a fiery keynote session towards the end of the day. Top of the list is the notion that people still want to work for a company. 

“It’s not about where you go to work anymore, it’s about...

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