CPG giants won't survive without data, says outgoing Mondelez media boss
In an exit interview with Campaign, Bonin Bough—who is leaving to helm a CNBC series with Lebron James—talks about the biggest challenges facing packaged goods marketers.
Bonin Bough departs Mondelez
The well-known marketer has launched an initiative with CNBC and LeBron James.
Ideas we liked at Advertising Week Asia (Part Two)
The case against homogeneity; how traditional companies can catch up; why Japan needs to rethink marketing.
Mondelez launches content deal with Buzzfeed within new marketing model
Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant".
Peter Mitchell leaves Mondelez
SINGAPORE - Peter Mitchell has left his role as global media innovations director at Mondelez International.
Mondelez' Bonin Bough: my biggest mistake in working with startups
We caught up with Bonin Bough, SVP of global media and ecommerce at Mondelez International, when he was in town for Media360 to film an exclusive collection of short interviews for the Campaign Innovate series.
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