In an exit interview with Campaign, Bonin Bough—who is leaving to helm a CNBC series with Lebron James—talks about the biggest challenges facing packaged goods marketers.
The well-known marketer has launched an initiative with CNBC and LeBron James.
The case against homogeneity; how traditional companies can catch up; why Japan needs to rethink marketing.
Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant".
SINGAPORE - Peter Mitchell has left his role as global media innovations director at Mondelez International.
We caught up with Bonin Bough, SVP of global media and ecommerce at Mondelez International, when he was in town for Media360 to film an exclusive collection of short interviews for the Campaign Innovate series.
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