David Blecken
Sep 9, 2019

Will Apple ever be able to outdo South Korea’s biggest brands?

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

KOREA'S TOP 100 BRANDS

Samsung, LG, Chanel and Apple remained frozen in South Korea’s top four places this year. The two domestic technology giants both benefit from a deep reserve of national pride as well as wielding political influence to a degree rarely seen elsewhere but seem fixed in their pecking order both continue to make incremental innovation to their product lineups without doing anything truly unexpected, and as long...

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