Jenny Chan 陳詠欣
Jun 17, 2019

China's Top 100 Brands: Chanel the most wanted—again

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

CHINA'S TOP 100 BRANDS

Luxury brand Chanel tops China's Top 100 Brand list for the second year in a row, maintaining its brand value on the back of Chinese consumers' desire for 'experiential luxury'.

Privately-owned Chanel's companions in this high-end section of the market are Gucci, which is up seven spots on the list to 21st position, and Armani, up eight places to 25, but Louis Vuitton dropped...

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