Whybin TBWA Tequila's new ad campaign for the Nissan Micra showcases the qualities of the car, positioning it as a smart and fun car, perfect for easy city driving.
Targeting young at heart, eco-friendly, urban professionals, the campaign features pre-launch TV and metrolites, and activities that will roll out on Sunday across a range of channels including TV, print, online and below the line activities all centred around the new microsite Micralane.com.au.
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