Staff Reporters
Dec 7, 2010

Whybin TBWA Tequila's new Nissan Micra campaign targets savvy urbanites

MELBOURNE - Whybin TBWA Tequila has rolled out a new campaign for Nissan Australia called ‘In sync with the city’.

The Nissan Micra is targeted at urban drivers

Whybin TBWA Tequila's new ad campaign for the Nissan Micra showcases the qualities of the car, positioning it as a smart and fun car, perfect for easy city driving.

Targeting young at heart, eco-friendly, urban professionals, the campaign features pre-launch TV and metrolites, and activities that will roll out on Sunday across a range of channels including TV, print, online and below the line activities all centred around the new microsite Micralane.com.au.

The TVC features the...

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