Why Snickers decked out a China Eastern Airlines plane

Snickers outfits a China Eastern Airlines plane to reach 'hangry' people on CNY journeys.

Today is the eve of Lunar New Year, the most important day in the calendar for Chinese families, and one that triggers a massive travel rush for the reunion dinner held on this day. With up to 3 billion trips taking place in China during this Chunyun travel season, Chinese travellers are bound to be hangry’ with the travel hassles and massive crowds.

That became the concept behind Snicker’s Chunyung, Keeping You Full All the...

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