Surekha Ragavan
Apr 12, 2018

Why business event centres must adapt in the digital economy

AIPC president Aloysius Arlando on the need for centres to be digitally enabled.

Digitisation in the conferences and exhibitions market is an inevitable reality. But what centres are still grappling with is how to translate the importance of digitisation to concrete value propositions for clients, according to Aloysius Arlando, president of International Association of Congress Centres AIPC and CEO of SingEx.

In an interview with CEI Asia at DestinASEANplus2018 in Jakarta, Arlando emphasised that centres need to first understand that one size doesn’t fit all...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for CEI Bulletins

Related Articles

Just Published

Premium
Kaohsiung gears up for business event visitors
Premium
21 hours ago

Kaohsiung gears up for business event visitors

Nature trails, fishing expeditions and waterfront cafés await in this charming port city.

Premium
We’re about innovation without chaos: Mars global marketing head
Premium
21 hours ago

We’re about innovation without chaos: Mars global ...

Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.

Premium
How 6-year-olds in a Guangxi kindergarten re-interpreted Chevrolet's logo
Premium
21 hours ago

How 6-year-olds in a Guangxi kindergarten re-interpr...

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

Premium
TBWA Asia launches Bolt
Premium
21 hours ago

TBWA Asia launches Bolt

New production facility will incorporate Flare Studios.