Mason Lerner
Nov 10, 2014

Why brands still come up short with millennial women

Marketers are wasting millions of dollars in media and creative by not building stronger relationships with women, according to new research.

(Photo courtesy Klearchos Kapoutsis via Flickr)
(Photo courtesy Klearchos Kapoutsis via Flickr)

Women expect a lot from their brand relationships, and millennials expect even more.

That's the conclusion of a recent study by Harmelin Media and Womenkind (a marketing and communications company that helps brands strengthen their relationships with women). It found that millennial women — those born between 1980 and 1995 — are far more demanding in their relationships with brands than previous generations.

That’s not a problem, but this is: The study also found that big brands aren’t very engaging to female consumers.

Read the full article from Campaign US

Source:
Campaign US

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