James Thompson
Jan 8, 2018

When trust is snapped

Diageo's decision to pull ads from Snapchat following an ASA ruling reflects a broader problem with media trust, argues the global MD of the company's luxury portfolio.

Rum brand Captain Morgan sailed adrift of Advertising Standards Authority rules in the UK in a Snapchat campaign (different from the one depicted above).

Trust. Small word, big concept. JM Barrie, author of Peter Pan, foresaw the life of a marketer when he said “All the world is made of faith, and trust, and pixie dust.” While pixie dust is still thankfully around in abundance, I am getting concerned about an increasing lack of trust around the world in which we operate.

Recently Diageo my revered employer and benefactor announced that it will no longer be placing ads...

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