Christie Lee
Jun 11, 2019

What we learned from the 2019 HKECIA conference

From the potential of 5G to the glaring power of festivalisation, some key takeaways from the annual conference.

Beyond registration, facial recognition has the potential to engage audiences

On June 6, event planners and marketers gathered at HKCEC to discuss two key issues confronting the industry the role of tech in creating smart events, and the festivalisation’ of events. In many ways, the two are connected the rise of AI and cloud technologies helps streamline event logistics, allowing marketers and creatives to focus on user experience.

Smarter events are better events

Ian Chan, senior director of business development at Tencent,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for CEI Bulletins

Related Articles

Just Published

Premium
Taobao Festival launches world's first rocket restaurant in Hangzhou
Premium
2 hours ago

Taobao Festival launches world's first rocket ...

STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.

Premium
Malaysian radio station releases street food video in response to Netflix snub
Premium
3 hours ago

Malaysian radio station releases street food video ...

Netflix failed to include Malaysia in its street food series, so Malaysians decided to take matters into their own hands.

Premium
This mom is a real monster (but in a good way)
Premium
8 hours ago

This mom is a real monster (but in a good way)

THE WORK: 'Monster' by Grey Group for Olay.

Premium
How this one lesson from TV can make your digital budget work harder
Premium
9 hours ago

How this one lesson from TV can make your digital ...

Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.