On June 6, event planners and marketers gathered at HKCEC to discuss two key issues confronting the industry the role of tech in creating smart events, and the festivalisation’ of events. In many ways, the two are connected the rise of AI and cloud technologies helps streamline event logistics, allowing marketers and creatives to focus on user experience.
Smarter events are better events
Ian Chan, senior director of business development at Tencent,...
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