Tracey Furniss
May 19, 2009

Weber Shandwick wins Forevermark in China

SHANGHAI - Weber Shandwick has won leading diamond brand Forevermark in China after a three-way pitch against Ruder Finn and local shop Butterfly PR.

De Beers launched the Forever brand, which specialises in responsibly sourced diamonds, in 2007 and the brand entered the China market soon after.

“This is a new brief in China,” says Darren Burns pictured, managing director of Weber Shandwick Shanghai and Guangzhou. “The brand has successfully operated in Shanghai and has recently expanded to Beijing.”

Burns added that the brand was planning to expand into tier-two cities including Tianjin, Wuhan, Nanjing,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
60% of Chinese brands make KOLs their social marketing focus
Premium
33 minutes ago

60% of Chinese brands make KOLs their social ...

TOP OF THE CHARTS: Short-video platforms and the embedding of purchase channels into content media are also on the rise.

Premium
‘I want to pay it forward:’ Spikes Asia See It Be It leader Valerie Madon
Premium
57 minutes ago

‘I want to pay it forward:’ Spikes Asia See It Be ...

Havas’ Southeast Asia chief creative speaks about adland’s progress on gender diversity, and the advice she has for future female leaders.

Premium
Jon Cook: ‘I was scared we would mess up an iconic Y&R or VML’
Premium
1 hour ago

Jon Cook: ‘I was scared we would mess up an iconic ...

Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.