De Beers launched the Forever brand, which specialises in responsibly sourced diamonds, in 2007 and the brand entered the China market soon after.
“This is a new brief in China,” says Darren Burns pictured, managing director of Weber Shandwick Shanghai and Guangzhou. “The brand has successfully operated in Shanghai and has recently expanded to Beijing.”
Burns added that the brand was planning to expand into tier-two cities including Tianjin, Wuhan, Nanjing,...
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