Tracey Furniss
May 19, 2009

Weber Shandwick wins Forevermark in China

SHANGHAI - Weber Shandwick has won leading diamond brand Forevermark in China after a three-way pitch against Ruder Finn and local shop Butterfly PR.

De Beers launched the Forever brand, which specialises in responsibly sourced diamonds, in 2007 and the brand entered the China market soon after.

“This is a new brief in China,” says Darren Burns pictured, managing director of Weber Shandwick Shanghai and Guangzhou. “The brand has successfully operated in Shanghai and has recently expanded to Beijing.”

Burns added that the brand was planning to expand into tier-two cities including Tianjin, Wuhan, Nanjing,...

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