De Beers launched the Forever brand, which specialises in responsibly sourced diamonds, in 2007 and the brand entered the China market soon after.
“This is a new brief in China,” says Darren Burns (pictured), managing director of Weber Shandwick Shanghai and Guangzhou. “The brand has successfully operated in Shanghai and has recently expanded to Beijing.”
Burns added that the brand was planning to expand into tier-two cities including Tianjin, Wuhan, Nanjing, Hangzhou, Chengdu and Shenzhen.
Forevermark Diamond wholesales its diamonds to retailers, and each diamond contains a unique number, guaranteeing its authenticity.
Weber Shandwick plans a media relations campaign to target the selected tier-two cities, including targeting online social media sites and blogs.
“This is a new brief in China,” says Darren Burns (pictured), managing director of Weber Shandwick Shanghai and Guangzhou. “The brand has successfully operated in Shanghai and has recently expanded to Beijing.”
Burns added that the brand was planning to expand into tier-two cities including Tianjin, Wuhan, Nanjing, Hangzhou, Chengdu and Shenzhen.
Forevermark Diamond wholesales its diamonds to retailers, and each diamond contains a unique number, guaranteeing its authenticity.
Weber Shandwick plans a media relations campaign to target the selected tier-two cities, including targeting online social media sites and blogs.
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