Matthew Miller
Jan 3, 2018

We read all these 2018 forecasts, so you don't have to

Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.

Near the end of each year, agencies issue highly polished reports designed to demonstrate how smart they are by highlighting the trends that will be important in the coming year. Once upon a time, these reports arrived with literal thudsin glossy printed form. These days, for reasons that surely have everything to do with sustainability and nothing whatsoever to do with budgets, they tend to come in massive PDF files. Whether the company limits itself to just...

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