Matthew Miller
Jan 3, 2018

We read all these 2018 forecasts, so you don't have to

Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.

Near the end of each year, agencies issue highly polished reports designed to demonstrate how smart they are by highlighting the trends that will be important in the coming year. Once upon a time, these reports arrived with literal thudsin glossy printed form. These days, for reasons that surely have everything to do with sustainability and nothing whatsoever to do with budgets, they tend to come in massive PDF files. Whether the company limits itself to just...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Tangrams releases 2019 shortlist
Premium
48 minutes ago

Tangrams releases 2019 shortlist

The Tangrams will be presented Thursday evening at Spikes Asia 2019.

Premium
GSK launches global creative review for pharma business
Premium
2 days ago

GSK launches global creative review for pharma business

The fee on the account is estimated at $30 million.

Premium
Havas Group restructures Asia-Pacific leadership
Premium
2 days ago

Havas Group restructures Asia-Pacific leadership

APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.

Premium
'Commercial models need to catch up to live sports consumption' says F1 tech provider
Premium
2 days ago

'Commercial models need to catch up to live sports ...

While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.