WE Marketing Group scoops Chinese herbal brand Hung Fook Tong's creative account

Hung Fook Tong’s business covers Chinese herbal bottled drinks, including Ginseng Honey, Guilinggao (Turtle jelly) and Chinese soup. The brand also has an extensive retail presence in Hong Kong and Southern China, and was the first herbal tea brand to open stores in MTR stations.

The client previously used 4A agencies, but then moved its creative and marketing in-house. WE Marketing's team will now help with the overall branding and creative strategies for the brand's retail points of sales and packaging drinks.

“Hung Fook Tong is one of the few successful home-grown Hong Kong brands,” said Viveca Chan, chairman and CEO of WE Marketing.

“Consumer trends are shifting from carbonated drinks to non-carbonated healthy and functional drinks that offer convenience among health-conscious, time-poor office workers and young couples. The client has a wide range of products and has both retail business and bottled products business. We need to help the client to prioritise and make the most effective use of its limited advertising budget."

Hung Fook Tong’s direct retail competitors in Hong Kong include HealthWorks, which also has retail stores in MTR stations.

Last year, WE Marketing Beijing won a creative campaign project for Chinese herbal tea brand Wang Lao Ji.