Campaign India Team
Jan 4, 2023

We got you baby, says Huggies

Watch the film conceptualised by Ogilvy here

We got you baby, says Huggies
 
Kimberly Clark had launched a campaign titled ‘We got you, baby’ to showcase the new identity of its popular brand Huggies, which is relaunched as Huggies Complete Comfort in India. Conceptualised by Ogilvy,  the film features the key attributes of the brand and its new visuals. 
 
The film uses the baby’s voice as a creative device to highlight their discomforts with diapers. It also shows different babies protesting and revolting against what is not enough for them and asking for more, before Huggies comes their way. 
 
Saakshi Verma Menon, marketing director, Kimberly – Clark India, said, “Huggies as a brand has always strived to go the extra mile to make the world a more comfortable place for babies. Through extensive consumer research, we realised that babies need complete comfort with multiple benefits in one product. We are proud to introduce the new Huggies Complete Comfort to our Indian consumers to help babies and their parents navigate the unknowns of babyhood. Our research showed that 9 out of 10 moms feel that Huggies is more comfortable than their regular diaper which reinforces the trust that consumers have on this iconic brand.”
 
She added, “We are launching a digital first campaign across platforms where mums today are spending most of their time. The content is hyper personalised and contextualised to specific consumer cohorts for heightened relevance and engagement. Also, as a challenger brand in India it is imperative for us to break clutter and stand out as a preferred brand. Our creative partners at Ogilvy have cracked an enjoyable and distinctive way of landing the key message which is sure to cement our position in the hearts of our consumers.”
Source:
Campaign India
Tags

Related Articles

Just Published

2 hours ago

PHD Indonesia wins Vivo’s media duties

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

4 hours ago

Dentsu admits to bid-rigging in Tokyo Olympics; ...

Dentsu joins rivals Hakuhodo and ADK in admission to collusion in the widening Tokyo Olympics bid-rigging and bribery case, but says there is "no factual basis for claims any employees have been arrested."

4 hours ago

Google announces Bard, it's answer to rival ChatGPT

Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.

5 hours ago

40 Under 40 2022: Rogier Bikker, MediaMonks

Bikker’s USP lies in pushing creative boundaries to bring fresh ideas to the table that are deeply rooted in local Chinese culture, and always executed at a high level of craft.