From our colleagues at Marketing in the UK: Nappy brand Huggies has created a 3D cast of an ultrasound scan for a blind mother, showing that the brand is "concerned about every moment between a mother and a son".
May 14, 2015
Huggies delivers 3D printed ultrasound to blind mum-to-be
From Brazil: 'Meeting Murilo' by Huggies (agency unknown)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
Just Published
Advertising
2 hours ago
Subway taps new agencies across five Asia markets
PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.
Advertising
2 hours ago
Digital Media Awards winners revealed
See the full winner list, including the Grand Prix awards, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.
Digital
4 hours ago
Ethical considerations in influencer marketing
Just because Asia is somewhat of a grey area when it comes to ethical guidelines, that doesn't mean brands shouldn't use due caution when working with influencers, writes a senior influencer marketing manager at MediaMonks.
Digital
6 hours ago
UM's consultancy focus helps offset new business slump
AGENCY REPORT CARD: Rapid deployment of new tools solved pressing issues for pandemic-struck clients. Was this enough to recoup a smaller year of new business?