Wavemaker doubles down on local-market focus in APAC

Wavemaker kicked off the year by establishing a new leadership structure and replacing some former MEC and Maxus execs with fresh talent that could realise the new agency’s vision. It doubled-down on its local market expertise, encouraging individual markets to come up with their own innovations and people initiatives. This approach jars with that of other agencies, which made it their mission to create more regional uniformity in 2019. Did it bring in the new business growth Wavemaker was hoping for?

Check out Wavemaker's Agency Report Card now to see:

• The agency's overall grade for 2019
   
• Grades and detailed discussion of performance across five categories:
   
• Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
• Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
• Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
• Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
• People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
   
• The grade the agency gave itself, and why
   
• How the agency performed versus its 2018 scores
   
• The agency's self-declared areas of specialisation.

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