Staff Reporters
Oct 25, 2019

WARC predicts 6% adspend growth next year

TOP OF THE CHARTS: 2020 adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion, according to the latest figures from Warc.

WARC predicts 6% adspend growth next year

Advertising spend will increase across all 19 product categories Warc monitors next year, leading to overall global growth of 6% to $656 billion. This represents an improvement over the 2.5% rise estimated for 2019 but a slowdown compared to 2018's 7.3% growth.

According to Warc, eight product categories are set to outpace the global rate in terms of increased advertising investment next year: financial services (11.8%), household & domestic (10.5%), transport & tourism (9.0%), telecoms & utilities (8.5%), technology & electronics (8.4%), alcoholic drinks (6.9%), automotive (6.8%) and soft drinks (6.5%).

The figures come from Warc's "Global Ad Trends report - product category advertising investment 2020".

Warc also noted that internet formats, combined, will account for over half of global ad investment for the first time in 2020, but added that global ad investment is flat if you don't count Facebook, Google and Amazon.


James McDonald, Managing Editor, WARC Data:

Weak macroeconomic indices, waning business confidence and rising geopolitical tensions have increased the possibility of a recession in 2020. Within this climate, our forecast of six percent growth in global advertising investment may seem optimistic, but these projections are in line with those from the IMF and Euromonitor for GDP and consumer spend, respectively.

More information is available from Warc.

This article is filed under...
Top of the Charts: Highlights of recent and relevant research

 

Related Articles

Just Published

2 hours ago

India campaign targets discrimination against locals

'Made in India' breeds of cats and dogs plead for some love in a campaign for an animal adoption outfit in Mumbai, in a campaign by Tonic Worldwide.

8 hours ago

Thailand juice brand presents itself as insurance ...

"We know we're good, so we dare to insure," proclaims a new ad for Tipco from Publicis Groupe agency Brilliant & Million.

8 hours ago

Arcade founder Matt Cullen to be CCO at ADNA

Former Digitas CCO Joins Gary Tranter, David Mayo and founder Henry Gomez at three-year old data research venture.

9 hours ago

Media mogul Jimmy Lai arrested in Hong Kong

Publisher and China critic was taken in this morning under Hong Kong's new security law for "colluding with foreign forces", according to an associate.