Gabey Goh
Jun 23, 2016

VR: Not there yet, but you can’t ignore it

Virtual reality has been a popular topic at Cannes Lions, and while it is still nowhere near mainstream adoption, it remains a technology for brands and agencies to watch.

Cannes visitors experience VR

CANNES - Google’s VP of virtual reality, Clay Bavor, admits that virtual reality VR will have a slower ramp-up than people may expect.

“It’s going to take some time before the quality of content and volume of devices grow in volume,” he said during a press breakfast briefing on Wednesday at the Cannes Lions Festival. “There will most likely be some headsets, but we think that the platform that will help VR reach critical mass...

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