VNPost hires JWT for corporate project in Vietnam

In January 2008, VNPost separated from Vietnam Post and Telecommunications Group (VNPT) and has been operating independently since.

To position VNPost in the market and address the challenges of a more competitive market environment, the company has decided to invest in developing a new corporate identity and design.

JWT Vietnam and Smart Media has been selected for the project following a tender process.

Responding to winning the account, Chris Von Selle, CEO of JWT Vietnam, said, "In many countries the Post is part of the national identity and working with them on this project is not just a great honor, it is also a huge responsibility."

A spokesperson from VNPOST added, "The partnership between Smart Media and JWT demonstrates a great combination of local insights with international experience and knowledge. I believe that they are the perfect partners for this project."