The ad-tech solutions company owned by Publicis Groupe has hired Chen from Google, where he was responsible for media and platforms solutions in Greater China for more than four years.
In his new role, Chen's core focus will be on advocacy and education for VivaKi’s programmatic-buying product 'Audience On Demand' (AOD). He will maintain and strengthen strategic publisher relationships; identify opportunities for new business plans that enhance VivaKi’s existing portfolio; and oversee research and development for emerging solutions in the programmatic space.
He will report to VivaKi’s executive director of operations and partnerships Robin Chen, who oversees AOD for the APAC region. David Chen's "industry pedigree" will accelerate the agency's programmatic efforts in the marketplace, Robin Chen said.
With more than 10 years of digital marketing experience, David Chen helped lay the foundation for programmatic buying and real-time bidding in China when he managed the launch of DoubleClick Ad Exchange in 2012. During his time at Google, he also built the DoubleClick Greater China team by launching six new products.