Nikki Wicks
Jun 26, 2015

Virtual Reality: This time it’s real. And marketers should be paying attention

After years of false starts and not-quite-there technology, virtual reality has re-emerged as the next big innovation set to launch brands and marketers into another world … literally.

VR: Image from 'Tested' YouTube (Hands-On with Google Cardboard Virtual Reality Kit)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

15 hours ago

Cannes Lions 2025: APAC winners

Asia-Pacific wins its first 16 Lions in Pharma, Health & Wellness, Audio & Radio and Outdoor ahead of the full winner list.

17 hours ago

Omnicom Group plans full buyout of Clemenger Group

Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.

18 hours ago

Advertisers of the month in Australia: Budget ...

These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.

18 hours ago

Agency Report Card 2024: OMD

OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.