Leo Burnett returned home with a total of 27 Lions from this year's Cannes festival, across the network.
Two campaigns that really stood out were 'Non-stick pans' for Supor by LB Shanghai and 'Hidden sound' for Zoo Records by LB Hong Kong.
'Non-Stick pans' sees Leo Burnett create a giant wok to build awareness of Supor's premium range of non-stick pans in China. With the help of inline skaters dressed as giant prawns, eggs and fish among other food types, the agency managed to create a spectacular event that lead to a 20 per cent rise in sales.
For 'Hidden sound', LB set out to break the monopoly of mainstream music for celebrated alternative music store Zoo Records in Hong Kong. The agency took 14 indie bands and embedded their songs and profiles into 14 different OR codes.These were assembled into the shapes of animals and posted all over Hong Kong.
People who scanned the QR Codes in the animals with their mobiles were rewarded with band info and new songs. By scanning the codes, people could listen to and buy different songs from their mobile.
Connie Lo, executive creative director at Leo Burnett Hong Kong, discuss this campaign along with Gordon Hughes and Amanda Yang, executive creative directors at Leo Burnett Shanghai, discussing their work for Supor.
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