Lindsay Stein
Jul 10, 2020

Video: AB InBev's global brand VP on pandemic learnings

The brewing giant's Richard Oppy talks with Campaign US about his takeaways over the last few months and the pandemic campaigns he's proudest of.

Video: AB InBev's global brand VP on pandemic learnings

AB InBev, which owns more than 500 brands, is the largest beer company in the world, with brands in its portfolio like Budweiser, Stella, Corona and more.

The brewing juggernaut has learned quite a bit throughout the COVID-19 pandemic, from new ways of working to adapting to consumer behavior changes and more.

Campaign US caught up with AB InBev’s Global Brands VP, Richard Oppy, on this week’s Pillow Talk to hear his takeaways over the last few months. Oppy shares how Stella adapted to consumer needs by launching virtual, in-home cooking classes and the ins and outs of AB InBev’s "Ideas for Good" program. The industry veteran also goes into the campaign’s he’s been most proud of since March, which includes the  Budweiser Whassup quarantine ad.

For all of Oppy’s insights, see the video below.

Source:
Campaign US

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.