Versace will also hold a high-profile charity fashion event in Beijing in November, the first one in China where Donatella Versace will be in attendance. Further initiatives will include the creation of a Versace One Foundation line of merchandise and collections at Versace boutiques in China, with the aim of supporting the first centre and funding further centres.
The deal between Versace and One foundation was put together by Proximity Live, which is also the lead event agency for November’s fashion event.