Mike Fromowitz

Mike Fromowitz is partner and chief creative officer of Ethnicity Multicultural Marketing + Advertising Inc., a multicultural agency that is redefining how brands engage with today’s multicultural consumers.

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Mar 13, 2017

Our risky obsession with digital

I'm a big fan of digital marketing. But I fear we're losing the art form that is strategy coupled with creativity.

Feb 9, 2017

Hall of shame: More multicultural brand blunders

It’s baffling how often even major companies continue to get their messages wrong.

Jan 3, 2017

The sad state of advertising agency morale

Mike Fromowitz describes the problem and offers 10 principles to improve it.

Oct 17, 2016

Euphemania: The art of not saying what you mean

Euphemisms are endemic—in product descriptions, job descriptions and industry jargon. Mike Fromowitz makes an argument for simplicity and clarity.

Sep 27, 2016

RIP Michael Ball: They don’t make 'em like they used to

Mike Fromowitz remembers mentor, friend and giant of Asian advertising, Michael Ball, who died Sunday.

Aug 12, 2016

Sleeping giants awake: Consultancies loom large in ...

It’s never been harder to be an ad agency, writes Mike Fromowitz. But could the presence of giant consultancies in the creative game actually be a good thing?