Mike Fromowitz
Oct 17, 2016

Euphemania: The art of not saying what you mean

Euphemisms are endemic—in product descriptions, job descriptions and industry jargon. Mike Fromowitz makes an argument for simplicity and clarity.

Thanks to marketing, we now express ourselves with euphemisms words or expressions that are substituted in order to make a blunt or unpleasant truth seem less harsh.

Putting a good spin on things, verbally, has become a habit with consumers, the marketing and advertising world and the online world. In fact, different cultures internationally deploy it. Euphemism is used across cultures and situations, but at its heart it's about getting...

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