Oliver McAteer
Apr 28, 2020

VaynerCommerce born to further integrate marketing funnel at VaynerX

The ecommerce arm will break down silos across creative, media, technology and life-cycle marketing.

VaynerCommerce born to further integrate marketing funnel at VaynerX

VaynerX has launched VaynerCommerce to further collapse industry barriers across all marketing disciplines.

The arm, created after an acquisition of Lucid Fusion, will combine its powerful e-commerce knowledge with the agency’s unique approach to growing brands.

Gary Vaynerchuk, chairman of VaynerX, said: "There is a fundamental shift in the e-commerce market. To date, many over-funded direct-to-consumer companies have focused on acquisition-heavy growth strategies and paid media to grow their brands.

"VaynerCommerce brings a new and different offering to the marketplace, focused on growth through the lens of customer lifetime value. By integrating the entire funnel across creative, media, technology and life cycle marketing, we are able to deliver an outcomes-focused approach for our clients.

"My background is in e-commerce, having started The Wine Library — one of the first e-commerce wine websites — in 1996. I am therefore super excited to launch this company and feel that now is the right time to do it."

VaynerCommerce’s offering will provide new sources of repeatable growth for e-commerce brands by leaning into a full-funnel, rapid-experimentation-based approach across creative, media and technology. In addition, the department will consult with brands to solve and develop solutions to specific e-commerce problems.

The team of more than 40 people will be based in Los Angeles and led by former Lucid Fusion executives Zubin Mowlavi as president and Ben Fried as chief technology officer, in addition to VaynerX employee Robbie Deeks as chief commercial officer.

"We are thrilled to be a part of VaynerX," said Mowlavi. "The organization Gary has built centers on a culture focused on delivering tangible value to brands. It is nothing short of brilliant. Lucid Fusion’s goal has always been to help brands achieve sustainable growth through our technology solutions. Now, at VaynerCommerce, we can deliver on this mandate across media, creative, technology and data science."

Deeks added: "I began my career at Shopify, and since leaving there two years ago, I’ve been quietly building Vayner’s e-commerce capabilities. So, to bring VaynerCommerce to market with an offering that will help brands chart new paths in e-commerce is both incredibly exciting and what the market needs in this ever-changing landscape."

Source:
Campaign US

Related Articles

Just Published

20 minutes ago

Facebook bans Myanmar military and ads from ...

This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.

41 minutes ago

Spikes Asia Awards 2021: Campaign's contenders 2

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

1 hour ago

Consumers in APAC concerned about worsening ...

Asia-Pacific consumers chart higher than the global average when it comes to financial and racism concerns caused by the pandemic, and brands should respond accordingly, study finds.

1 hour ago

Sexy humans dance in Pride-themed undies

A campaign for Bonds by Special Group Australia celebrates the brand's new Pride-themed product range, with an LGBTQIA+ Donna Summer dance party.