Jenny Chan 陳詠欣
Jan 18, 2016

Updated: OMD China fights off three opponents to retain media for Danone water brands

GUANGZHOU / SHANGHAI - OMD China is tipped to have retained Danone's media planning and buying account for its two water brands in China, Mizone (脉动) and Health (达能益力), following a competitive pitch.

Updated: OMD China fights off three opponents to retain media for Danone water brands

OMD is the six-year incumbent on the account. The pitch was reportedly against Carat, Havas Media and MEC and covered both traditional and digital media.

It is understood that OMD's retainer now sees it expand its portfolio to digital from when it initially handled the account after winning the previous pitch in 2009, also against MEC.
 
Mizone has been the most active of Danone's brands when it comes to marketing campaigns in China.

Margaret Chen, Danone Waters China (DWC) vice president of marketing, said, “With the extension and expansion of our partnership, DWC looks forward to new digital media deliverables that drive real business outcomes.”

(Editor's note: This story was updated on 19 Jan, 3:34 PM, with Margaret Chen's comments.)

Related Articles

Just Published

14 hours ago

Campaign Creation Stories: How Tourism New Zealand ...

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.

14 hours ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

14 hours ago

The untapped wealth of WeChat data for brands

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.

15 hours ago

Move and win roundup: Week of May 10, 2021

Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.