Jenny Chan 陳詠欣
Jan 18, 2016

Updated: OMD China fights off three opponents to retain media for Danone water brands

GUANGZHOU / SHANGHAI - OMD China is tipped to have retained Danone's media planning and buying account for its two water brands in China, Mizone (脉动) and Health (达能益力), following a competitive pitch.

Updated: OMD China fights off three opponents to retain media for Danone water brands

OMD is the six-year incumbent on the account. The pitch was reportedly against Carat, Havas Media and MEC and covered both traditional and digital media.

It is understood that OMD's retainer now sees it expand its portfolio to digital from when it initially handled the account after winning the previous pitch in 2009, also against MEC.
 
Mizone has been the most active of Danone's brands when it comes to marketing campaigns in China.

Margaret Chen, Danone Waters China (DWC) vice president of marketing, said, “With the extension and expansion of our partnership, DWC looks forward to new digital media deliverables that drive real business outcomes.”

(Editor's note: This story was updated on 19 Jan, 3:34 PM, with Margaret Chen's comments.)

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