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May 4, 2012
UPDATE: OMD wins Yili's local TV buying and retains print media
SHANGHAI - After attending Mongolian diary giant Yili's three-way media pitch in Q1, which involved Mindshare, OMD and UM, OMD China will extend its working relationship with Yili to handle local TV media buying. OMD also retains the brand's print media business.
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