Susie Sell
Jun 29, 2012

Unilever selects Lowe Vietnam for Axe creative duties

HO CHI MINH CITY - Lowe Vietnam has been selected to handle creative duties for Unilever’s male grooming brand Axe.

Unilever selects Lowe Vietnam for Axe creative
Unilever selects Lowe Vietnam for Axe creative

Lowe Vietnam will now be tasked with producing a full-service campaign in an effort to build Axe’s position in the Vietnam market.

The agency already handles around 70 per cent of Unilever's portfolio of brands in the country including personal care, home care and foods.

An Bellemans, vice-president for personal care and media at Unilever, said, "Lowe Vietnam has stood out for their knowledge and insights, and we are confident our partnership will achieve our ambition of making Axe an instant success in Vietnam.”

Michel Borelli, MD of Lowe Vietnam, added, “It’s an honour to partner with one of the world’s greatest brands, with such an appetite for edgy, creative work.”

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