Lowe partners with Ozerside for digital depth in Vietnam
HO CHI MINH CITY - Lowe Vietnam tightens its partnership with Ozerside, a Ho Chi Minh City-based digital shop, to boost web and mobile capabilities.
Brands, agencies applaud HCMC's move to allow public-bus advertising
HO CHI MINH CITY - A move to lift the advertising ban on public buses in Ho Chi Minh City has been welcomed by agencies and brands, even though the first ads won't appear until 2015.
Closeup inspires youth to express love on Valentine’s Day
HO CHI MINH - Lowe Vietnam has created a Valentine’s Day campaign for Closeup, Unilever’s teen toothpaste brand, aiming to inspire the youth of Vietnam to overcome their inhibitions and express their love.
Unilever’s OMO launches New Year campaign to encourage family bonding
HO CHI MINH - Unilever’s detergent brand OMO has launched an integrated campaign, created by Lowe Vietnam, to help children emotionally connect with their elders during Tet, the Vietnamese Lunar New Year.
Perfetti Van Melle selects creative agency for Alpenliebe
HO CHI MINH CITY - Perfetti Van Melle Vietnam has handed the creative work for its flagship confectionery brand Alpenliebe to Lowe Vietnam.
Huda Beer hands creative to Lowe Vietnam's Stitch
HO CHI MINH - Local brand Huda Beer has appointed Stitch, Lowe Vietnam’s through-the-line division, for its creative duties following a competitive pitch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins