An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
A Cannes Lions panel determines masculinity itself is not under threat, just the outdated notions of it.
The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.
Mili Sethia of Flamingo India examines a new ad campaign that presents a modern vision of what's sexy: women who decisively act on their desire.
SINGAPORE - Unilever Indonesia has appointed OgilvyOne as digital agency of record for Axe.
INDIA - A chauffeur wearing Axe's newest fragrance gets more female attention than even Bollywood star Ranbir Kapoor in a new TVC for Hindustan Unilever by BBH Singapore and Bang Bang Films.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins