Aug 22, 2019

The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

Jun 19, 2018

"What about poor men?" Cannes panel gets stuck into gender debate

A Cannes Lions panel determines masculinity itself is not under threat, just the outdated notions of it.

Nov 17, 2017

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

Sep 17, 2015

Sexual initiative in India: A new kind of female agency

Mili Sethia of Flamingo India examines a new ad campaign that presents a modern vision of what's sexy: women who decisively act on their desire.

Jun 26, 2013

Unilever selects OgilvyOne as Axe’s digital agency in Indonesia

SINGAPORE - Unilever Indonesia has appointed OgilvyOne as digital agency of record for Axe.

Jun 4, 2013

Axe's Blast outperforms Ranbir Kapoor's star power

INDIA - A chauffeur wearing Axe's newest fragrance gets more female attention than even Bollywood star Ranbir Kapoor in a new TVC for Hindustan Unilever by BBH Singapore and Bang Bang Films.