The appointment follows a review process initiated by Unilever to step up its digital presence in Vietnam. The agency is also Unilever’s global creative agency on several other brands.
“Digital is increasingly becoming a key engagement tool for our brands, and we want to ensure that we have the best partners working for us,” said An Bellemans, Unilever Vietnam’s vice-president for beauty and media, who headed the review committee.
Saby Mishra, CEO of JWT, noted that the agency’s renewed offering is about brand building with consumer-centric digital specialism at the core, using a number of JWT's global and local group assets in digital.
“As Unilever's partner, we are excited about this win because it challenges us to think in new, interesting ways about these brands—to unlock local market growth and think platforms, not just a commercial or a campaign,” he added.
Recently, Bayer Consumer Healthcare also appointed JWT Vietnam to develop a digital campaign to drive usage and recognition of the company’s top vitamin brand.