Diana Bradley
Feb 3, 2016

Uber has a new logo, and people are outraged

Twitter users gave the new logo, which Uber touted to several media outlets, a poor rating on Tuesday.

Uber has a new logo, and people are outraged

Uber unveiled an unrecognizable logo and branding strategy on Tuesday, and consumers were not digging it.

The San Francisco rideshare company explained the changes in a blog post written by CEO Travis Kalanick, who personally helped to design the new logo. He said the look and feel "celebrates [Uber’s] technology, as well as the cities we serve."

The company appeared to have given several media outlets a look into its rebranding process, with sites including Wired, The Verge, Fast Company, and Mashable touting sneak peak stories on Tuesday afternoon.

Consumer outrage on Twitter came thick and fast, with an almost unanimous vote against Uber’s changes. Check out tweets below to see what people are saying.


Related Articles

Just Published

16 minutes ago

Let your jeans age the way you do—gracefully

A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.

1 hour ago

How brands can get noticed in hyper-socialised China

The market's fast-evolving digital and marketing ecosystem can be a blessing or a curse to brands. The CEO of DDB China Group and CEO of DDB Asia provide tips on how to navigate this challenging but lucrative opportunity.

2 hours ago

'People want to do more than shop online': Shopee's ...

Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.

14 hours ago

Starbucks pulls brand out of Russia

The American coffee giant follows McDonald’s in exit following business suspension.