Twtrland for Business starts at US$99.99 a month and includes the ability to track social-media metrics, benchmark against competitors and identify key influencers from a database of 200 million profiles sorted by topic.
"We are building a new category between social influence platforms such as Klout, and analytics solutions such as Radian6 and Topsy," Guy Avigdor, co-founder and vice-president of business development, told Campaign Asia-Pacific. "We use our unique data about the individual (online resumes), and match it with real-time conversations, to deliver a comprehensive solution for digital marketers."
The company has spent three years analysing billions of pieces of content to form "one of the richest social insight graphs", Avigdor said.
Twtrland For Business allows marketers to not only monitor and track their own brand, but also listen and analyse conversations and interactions around their industry, competition, trends and campaigns. The tool also helps marketers understand followers’ online habits and schedule content to target the right audience, based on interests and geographies.
To prove the tool's potential value in Asia, Avigdor offered some facts about Twtrland's database for Japan: The company has 2.6 million profiles of twitter users from Japan, 839,000 of whom live in Tokyo Prefecture. Strong influencers include Diego Forlan, Hiroiki Ariyoshi and Hirotada Ototake.
The company provides Japanese-, Korean- and Thai-language sites, and also offers an app that integrates its capabilities into the popular Hootsuite Dashboard.