Right from the onset, South Korea has a few striking stats. 94 per cent of the country’s 15 million monthly active users on Facebook have mobile access. The country is also the world’s biggest producer of free massively multiplayer online role-playing games’ MMPORGs.
K-pop, arguably the country’s most culturally significant export, is government-supported and has a global entertainment and marketing agenda, blending Korean and English language content for the widest market appeal....
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