Adrian Peter Tse
Mar 31, 2016

Two things to learn from creative and cultural trends in South Korea

ON THE GROUND - KOREA: With one of the most highly developed mobile environments in the world and a young generation that is challenging traditional structures, South Korea is in a powerful creative transition period that is altering the way brands communicate.

Right from the onset, South Korea has a few striking stats. 94 per cent of the country’s 15 million monthly active users on Facebook have mobile access. The country is also the world’s biggest producer of free massively multiplayer online role-playing games’ MMPORGs.

K-pop, arguably the country’s most culturally significant export, is government-supported and has a global entertainment and marketing agenda, blending Korean and English language content for the widest market appeal.

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